However, like opening iOS to developers five years later, Jobs’ decision to port iTunes to Windows did not come overnight.
Making the software available to Windows PC owners ensured the continued growth of the iTunes Music Store. iTunes also gave users powerful tools to manage the content they purchased. iTunes made legal downloads a legitimate option for a music industry struggling with piracy due to the rise of peer-to-peer file-sharing networks like Napster. “While our competitors haven’t even come close to matching our first generation, we’re already releasing the second generation of the iTunes Music Store for Mac and Windows.”īy this point, Apple had sold more than 13 million songs. “The iTunes Music Store has revolutionized the way people legally buy music online, and now it’s available to tens of millions more music lovers with iTunes for Windows,” said Jobs in a press release at the time. Deals with all five major record labels, as well as more than 200 indie labels, made hundreds of thousands of songs available. Launched exclusively on Macs earlier in the year, the iTunes Music Store sold songs for 99 cents per track.
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